Say Hello to Soulo 👋

We are excited to announce that as of June 2021, we are officially rebranding ourselves to a new company name, Soulo.

Why We’re Rebranding

When we first started working on the concept for a long handled toenail trimmer in 2018, we were a team of 3 college students trying to alleviate a pain point for many seniors and disabled adults. We named the company PediCure, to closely represent the functionality that our nail trimmer provided and capitalized the “C” to emphasize the “cure” we hoped to provide for our users.

Now in 2021, we’ve expanded our team and are working with a manufacturer to realize what was initially just a sketch on paper. We’ve solidified our vision and goal: to design a line of devices to empower everyone to take care of their bodies independently. To better encompass the broader mission, we’re moving away from PediCure to Soulo.

Introducing Soulo

Since the start of this year, we’ve been listening to our beta testers’ feedback as we improve the product design. Beyond toenail trimming there were a variety of daily tasks that are becoming increasingly difficult for our customers. From washing hair to cleaning out earwax, we recognize that it’s difficult to ask for help with hygienic tasks that one have taken care of privately.

We believe that personal care should be a rejuvenating and relaxing private experience. Blending solo and soul to form Soulo, we hope our new brand name will simultaneously represent the self-sufficient and intimate experience associated with personal care.

New Logo & Colors

At Soulo, we believe in the power to live freely.  The new logo incorporates an icon of a flying bird and green color scheme, symbolizing the freedom and vitality we hope our customers will feel and experience.